Assaf Reeb is a designer and entrepreneur who has been working at the cutting edge of digital fashion and virtual self-expression since 2017. As one of the first digital pioneers to emerge from within the fashion industry, Assaf’s approach to design has been influenced by his background as an alum of the prestigious MA Fashion at Central Saint Martins and his work with luxury brands, creating physical and digital products and experiences.

As a digital creator, he was selected by Snapchat as a Creative Lens Partner and was one of the first creators on Meta’s Spark AR Studio. His clients include global brands such as Porsche, Dr. Martens, and H&M, as well as cultural institutions like the University of Arts London and the Holon Design Museum.

He has collaborated with Web3-native companies like Lukso and the Desperate ApeWives to create compelling digital experiences in mediums such as AR, phygital assets, and NFT skins. His work has been featured in publications including iD, High Snobiety, Wallpaper*, Italian Vogue, Interview Magazine, Dazed, and more.

As a regular speaker and panelist on the topics of the metaverse and digital fashion, Assaf has been invited to present at venues such as the Frankfurter Buchmesse and the Swedish Fashion Council, and to serve as a guest lecturer at colleges and universities including IED Istituto Europeo di Design and Savannah College of Art and Design.

If you are a brand interested in exploring your possibilities in digital worlds or a technology company wishing to create elevated metaverse experiences and content, please get in touch at info@assafreeb.com.